UPPAbaby

Social Media Content

Maria's creative expertise extended to designing captivating social media graphics for both national and international marketing campaigns. Notably, she spearheaded the creation of a weekly 'Feature Friday' series, spotlighting the company and its products. In addition to graphic design, Maria showcased her multimedia skills by storyboarding, shooting, and editing videos and GIFs, all while effectively managing multiple concurrent projects. Her ability to excel across diverse mediums and projects underscores her dynamic approach to design.

UPPAbaby EU Sales Guide

During her tenure at UPPAbaby, one of Maria's most significant projects involved developing a comprehensive Sales Guide tailored specifically for European markets. This extensive guide served as a one-stop reference tool for sales representatives, offering vital insights to facilitate product sales. The project spanned three months, entailing multiple meetings with the product team and undergoing 4-5 revision cycles to ensure its effectiveness and accuracy.

UPPAbaby Gives Back - Charity Branch

Maria's design contributions extended to the realm of print collateral, where she played a crucial role in creating visually appealing materials for UPPAbaby's charitable initiatives under the "UPPAbaby Gives Back" banner. Her creative efforts helped elevate the impact of these charity events through compelling and well-crafted print materials, further showcasing her commitment to using design to make a positive difference in the community.

Video Tutorials

Maria demonstrated her multimedia prowess by taking charge of storyboarding, filming, and editing instructional videos for UPPAbaby's customer service department. These informative visual resources were instrumental in simplifying product usage and maintenance for customers, highlighting Maria's dedication to enhancing the customer experience through effective communication and design.